Are you tired of the hustle and burnout culture in business? In our latest blog post, we explore a kinder and more introvert-friendly approach to running your business. Discover how to find success on your own terms, the productivity tools and apps that can save you time, and the importance of being nice in the business world. Join us as we dive into the world of running a business with kindness and authenticity.

Listen to the podcast episode below, watch it on Youtube, or scroll down for the summary!

Special Episode: Chatting all things Freelance with Lisa Pierce

In this episode, I chat with Lisa Pierce about being an introvert in business, we cover our freelancing tips to save time using apps and automatations. We discuss the importance of being kind to succeed in business.

Prefer to read it? Here are the main points!

In this blog post, Emma Cossey and Lisa Pierce delve into a conversation as business owners, discussing the importance of running a business in a way that is both kind and efficient. Emma and Lisa (a strategist and entrepreneur) shares her insights on building a business that aligns with personal values and prioritises work-life balance. The conversation touches on topics such as avoiding burnout, trusting one’s instincts, and the role of technology in streamlining business operations.

1. Rejecting the Hustle Culture: The conversation begins by challenging the prevailing narrative of hustle and constant growth. Emma and Lisa emphasise the importance of prioritising a happy, comfortable, and flexible life over the pressure to achieve massive financial success.

2. Building Confidence: Lisa reflects on her journey as an entrepreneur and highlights the significance of finding one’s own path rather than blindly following others. She encourages business owners to trust their instincts and believe in their own abilities.

3. Time Management Tools: The discussion turns to the use of technology and productivity tools to save time and increase efficiency. Lisa mentions her reliance on Chat GPT for inspiration and problem-solving. Emma and Lisa emphasise the effectiveness of setting timers and using the Pomodoro Technique to maintain focus.

4. Automation and CRM Systems: Introducing the concept of marketing automation systems and customer relationship management (CRM) tools, Lisa discusses her new platform Infiniti Stack, a high level, an all-in-one marketing automation system, and highlights the benefits of automating tasks such as lead generation and client management.

5. The Impact of AI: The conversation briefly touches on the impact of artificial intelligence (AI) on various industries, including copyrighting and photography. There is a need to embrace AI while remaining aware of its limitations and ethical considerations.

6. Kindness and Authenticity: The importance of kindness and authenticity in business interactions is emphasised throughout the conversation which stresses the value of maintaining positive relationships with clients and colleagues, avoiding burnout, and setting boundaries.

The conversation between Emma Cossey and Lisa Pierce offers valuable insights into running a business with kindness and efficiency. By prioritising work-life balance, trusting one’s instincts, and leveraging technology, entrepreneurs can create a business that aligns with their values and promotes a happy and fulfilling life. The key takeaway is to be kind, authentic, and true to oneself while navigating the challenges and opportunities of entrepreneurship.

If you’re interested in learning more about Lisa Pierce and her strategies for running a business with kindness and efficiency, visit her website at Additionally, for those looking to streamline their business operations and explore marketing automation systems, check out Infinity Stack. Remember, success is not measured solely by financial achievements, but by the ability to create a balanced and fulfilling life as an entrepreneur.

Links from episode:

Lisa Pierce:

Infiniti Stack:

Follow me on Instagram


Come join us in the free Freelance Lifestylers Facebook group

Want more support? Check out the Freelance Lifestyle School courses and membership.

Brand new podcast