Discover the power of personalised lead magnets in this blog post. Learn how Sarah Wayte, a copywriter and brand photographer, transformed her business by offering personalised website reviews. Find out how this unique approach not only increased engagement but also led to more sales and valuable connections. I’ll start by letting Sarah introduce herself :
‘Who knew the girl who used a whole roll of film taking pictures of headstones (age 7) and wrote a terrible poem about memories (age 9) would become a photographer and copywriter? Let that be your inspiration. If Sarah could do it, then really, ANYONE CAN. Sarah has always been creative, but it took a 20-year paramedic career to work out what she really hated doing and a move halfway across the world to finally do the thing she really wanted to do. She’s nothing if a little slow to figure things out 😉 She previously ran a successful wedding and portrait photography business for almost 8 years alongside her ambulance service life. And Sarah Wayte Creative has been her full-time obsession since 2019. English-born with proudly Maltese heritage, she’s an introvert with a fiery, passionate heart (and a tendency to wave her arms around while speaking). Yes, she says ‘arse’ and yes, she’ll pronounce words in ways that’ll make you giggle. She’s a cat-Mum to two, childfree by choice, and wife to a fella who goes with all her madcap ideas. And she’s all about helping you to express your real, honest self through your words and photos.’
Listen to the podcast episode below, watch it on Youtube, or scroll down for the summary!
My Unusual Lead Magnet with Sarah Wayte
I’ll let Sarah, the copywriter, introduce herself : ‘Who knew the girl who used a whole roll of film taking pictures of headstones (age 7) and wrote a terrible poem about memories (age 9) would become a photographer and copywriter? Let that be your inspiration. If Sarah could do it, then really, ANYONE CAN.
Prefer to read it? Here are the main points!
In this episode, Sarah Wayte, a copywriter and brand photographer, shared her experience and insights on creating a personalised lead magnet. Sarah’s unique approach to lead magnets has not only helped her build her email list but has also led to valuable connections and increased sales. In this blog post, we will summarise the key points and explore the benefits of creating a personalised lead magnet.
1. The Inspiration: Sarah’s journey began when she offered free website copy reviews as a lead magnet. She wanted to go beyond the typical downloadable PDF and create a more interactive and personalised experience for her audience. She would record a 10 minute video reviewing your home page that was packed full of useful advice and a snippet of the high level advice and experience you get when you hire her.
2. The Process: Sarah initially faced technical challenges in setting up the personalised lead magnet. However, she persevered and found that it was the best thing she had done for her business. The lead magnet allowed her to connect with her audience on a deeper level and start meaningful conversations.
3. The Results: Sarah’s personalised lead magnet not only helped her grow her email list but also led to valuable connections, invitations to speak on podcasts, and increased sales. By offering a personalised video review of her audience’s websites, Sarah created a unique and engaging experience that stood out from other lead magnets. As a service based business, this was also the perfect insight into how her services add value.
4. The Power of Email Newsletters: Sarah’s newsletters are action-oriented, interesting, and visually appealing. She uses colors and images to make her emails more engaging and readable, catering to different reading preferences. By sending emails three times a week, Sarah stays top of mind with her audience and builds a strong connection.
5. Finding the Through Line: Sarah realised that her various creative pursuits, including copywriting, brand photography, and personal writing, all revolve around creativity, storytelling, and helping people be their most unique selves. By identifying this through line, she was able to integrate all her services into one cohesive brand.
6. Continuous Learning and Experimentation: Sarah constantly experiments and learns from her experiences. She is open to trying new approaches, such as productising her lead magnet or offering group sessions instead of one-on-one reviews. By adapting and evolving, she continues to refine her strategies and provide value to her audience.
If you’re a freelancer looking to create a lead magnet that stands out and connects with your audience, consider Sarah Wayte’s approach. Reach out to Sarah on Instagram (@sarahwaytecreative) or LinkedIn to learn more about her personalised lead magnet and how it can benefit your business. And don’t forget to sign up for her engaging and actionable newsletters to gain valuable insights and inspiration.
In conclusion, a personalised lead magnet can be a powerful tool for freelancers to build their email list, establish connections, and increase sales. By offering a unique and interactive experience, freelancers can create a lasting impression and foster meaningful conversations with their audience. So, take inspiration from Sarah Wayte’s success and start creating your own personalised lead magnet today.
I’ll let Sarah, the copywriter, introduce herself :
‘Who knew the girl who used a whole roll of film taking pictures of headstones (age 7) and wrote a terrible poem about memories (age 9) would become a photographer and copywriter? Let that be your inspiration. If Sarah could do it, then really, ANYONE CAN. Sarah has always been creative, but it took a 20-year paramedic career to work out what she really hated doing and a move halfway across the world to finally do the thing she really wanted to do. She’s nothing if a little slow to figure things out 😉 She previously ran a successful wedding and portrait photography business for almost 8 years alongside her ambulance service life. And Sarah Wayte Creative has been her full-time obsession since 2019. English-born with proudly Maltese heritage, she’s an introvert with a fiery, passionate heart (and a tendency to wave her arms around while speaking). Yes, she says ‘arse’ and yes, she’ll pronounce words in ways that’ll make you giggle. She’s a cat-Mum to two, childfree by choice, and wife to a fella who goes with all her madcap ideas. And she’s all about helping you to express your real, honest self through your words and photos.’
Email: hello@sarahwayte.com
Website https://sarahwayte.com
Instagram @sarahwaytecreative
Facebook https://www.facebook.com/SarahWayteCreative
Freebie: https://sarahwayte.com/home-page-copy-review-freebie/
Podcast: https://creativereboot.co/
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