Emma invites guest speaker Jo Hooper to share her wisdom. Jo is a Rebellious Business Coach challenging freelancers to unleash their rebellious side and break free from traditional freelancing norms. Discover the power of subverting societal expectations, challenging gender roles, and embracing your true worth as a freelancer. Get ready to dream big and charge what you’re worth in this eye-opening episode.
Listen to the podcast episode below, watch it on Youtube, or scroll down for the summary!
Freelancers VS The Patriarchy featuring Jo Hooper
Jo Hooper is a coach who takes business owners on the brink of burnout to a bloody great life through challenging, intuitive and rebellious coaching. I live a pretty unconventional life – child free by choice, unmarried by choice, long term house sitting; and am very much unafraid of sticking my head above the parapet and saying the thing.
Prefer to read it? Here are the main points!
In this episode of The Freelancers TeaBreak podcast, host Emma Cossey and guest speaker Jo Hooper delve into the topic of burnout, rebellious life, and the gender disparities that exist within the freelance industry. They challenge the traditional notions of work, productivity, and the expectations placed on women in business. This blog post aims to summarise the key points discussed in the podcast and encourage freelancers, especially women, to rebel against the system and embrace their true potential.
1. Challenging Gendered Beliefs: Jo Hooper, a rebellious business coach, highlights the impact of patriarchal beliefs on women’s behavior and success in the freelance world. The pressure to be selfless, nurturing, and accommodating often leads to women undervaluing their work and struggling to charge what they deserve.
2. Unlearning Limiting Beliefs: Both Emma and Jo emphasise the need to unlearn societal conditioning and question the rules that hold women back. They encourage freelancers to challenge the notion that they must conform to traditional work structures and instead create their own rules within their businesses that align with their values and goals.
3. The Power of Project-Based Work: Emma and Jo advocate for project-based or outcome-based pricing rather than charging by the hour. This approach allows freelancers to be compensated based on the value they provide, rather than penalising them for becoming more efficient and skilled at their work.
4. The Gender Pay Gap: The discussion touches on the gender pay gap and the disparities that exist within the freelance industry. Women often earn less than their male counterparts, and this is influenced by societal expectations, confidence levels, and undervaluing of traditionally female roles.
5. Redefining Success: The conversation challenges the notion that women must be selfless and give away their wealth to be considered successful. Instead, they encourage women to embrace their desires for financial abundance and use their resources to make a positive impact in the world.
Emma asks Jo to share her main advice to freelancers trying to challenge the norm. Jo advises:
Dream Big: Freelancers, especially women, are encouraged to dream big and acknowledge their true desires, even if they seem out of reach. By envisioning a life without constraints, they can begin to challenge limiting beliefs and work towards their goals.
Charge What You’re Worth: Freelancers should evaluate their desired income and set prices that reflect their value and the time they want to dedicate to their work. By charging more than enough, they can avoid overworking and create a sustainable business.
Support Women-Led Businesses: As freelancers, we have the power to support and uplift other women in the industry. By consciously choosing to work with and invest in women-led businesses, we can contribute to a more equitable and inclusive freelance community.
Breaking free from gendered norms and societal expectations is a crucial step for freelancers, especially women, to thrive in their businesses. By challenging limiting beliefs, redefining success, and embracing their true desires, freelancers can create a rebellious and fulfilling life. It’s time to break free from the constraints of the past and pave the way for a more inclusive and empowering freelance industry.
Jo Hooper is a coach who takes business owners on the brink of burnout to a bloody great life through challenging, intuitive and rebellious coaching. I live a pretty unconventional life – child free by choice, unmarried by choice, long term house sitting; and am very much unafraid of sticking my head above the parapet and saying the thing. I believe that capitalism, patriarchy and ableism are the trifecta keeping us small, pliant, kind, quiet and poor and am on a mission to help people recognise and change that.
Website: www.getwildlyfree.co.uk
Instagram: https://www.instagram.com/getwildlyfree
Podcast: https://getwildlyfree.co.uk/podcast/
Tiktok: https://www.tiktok.com/@wildlyfreejo
Jo’s Freebie: https://getwildlyfree.myflodesk.com/teu2r7qtv9
Freelancing Gender Pay Gap Stats: https://www.fool.com/the-ascent/small-business/articles/the-gender-pay-gap-is-even-bigger-for-freelancers-new-survey-shows/
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