Wondering how to structure your freelance services for maximum impact? Discover the three essential service levels – Do It Yourself, Do It With You, and Do It For You – that can help you attract more clients, offer flexible options, and boost your income. Whether you’re just starting out or looking to grow your business, this simple framework will transform the way you package your expertise.
Listen to the podcast episode below, watch it on [Youtube], or scroll down for the summary!
Prefer to read it? Here are the main points!
In this post, we’re exploring a popular concept I share with my coaching clients: the three levels of service you can offer as a freelancer – Do It Yourself (DIY), Done With You (DWY), and Done For You (DFY).
If you’ve ever struggled to price your services or find scalable ways to work with more clients, understanding and applying this tiered approach can be a game-changer.
What Are the Three Levels of Freelance Services?
1. Do It Yourself (DIY)
DIY offerings are low-cost, low-touch products your clients can use independently. These might include:
Digital downloads
E-books or guides
Self-paced courses
Templates and checklists
These are ideal for clients on a budget or those who prefer to work on their own terms. You create them once and they can sell repeatedly without ongoing input from you.
Example: If you’re a social media manager, your DIY offer might be a set of pre-made Instagram Reel prompts or a course on creating Instagram Stories.
2. Done With You (DWY)
DWY services offer more support and interaction. They are best suited for clients who want accountability, structure, and guidance, but still want to do the work themselves.
Common DWY formats include:
Group coaching programs
Memberships
Live-run online courses
Five-day challenges or co-working sessions
These mid-priced services let you work alongside multiple clients, offering personalised help without the full-time commitment of DFY services.
3. Done For You (DFY)
DFY services are high-ticket offerings where you handle the work entirely for the client. This is where many freelancers start their business, offering:
Website design
Copywriting packages
Social media management
Branding and content creation
Because these services require more of your time and expertise, they’re priced higher and usually offered to fewer clients.
The Freelance Service Funnel: DIY, DWY, DFY
Think of these three tiers as a service funnel:
Top of the funnel: Done For You – premium, high-investment services with fewer clients
Middle of the funnel: Done With You – structured support for more clients at a medium price point
Bottom of the funnel: Do It Yourself – accessible, low-cost products with high volume potential
Clients might start with a DIY product and later move up to DWY or DFY as their needs evolve. This creates a natural customer journey and gives them multiple entry points into your business.
How I Use This Tiered Model in My Coaching Business
Here’s how I apply this model in my own freelance coaching:
DIY: Templates, digital resources, and self-paced courses for freelancers
DWY: My coaching membership, Voxer support, and group workshops
DFY-style coaching: Strategy intensives like half-day or full-day planning sessions
Even if your business is based around 1:1 work, you can introduce DIY and DWY offerings to provide value to more people and increase your income streams.
Why This Model Works
Offering a variety of service levels allows you to:
Serve a wider range of clients
Reduce time-intensive work
Create scalable income streams
Guide clients through a natural upgrade path
By building your services around this model, you provide more options while still maintaining control over your time and pricing.
Build Your Freelance Service Funnel
Take a moment to review your current offerings. Are you covering all three levels – DIY, DWY, and DFY? If not, what could you introduce to better support your clients at each stage?
If you’d like support mapping out your freelance service funnel, I offer 1:1 strategy sessions and ongoing coaching to help you build a business that works for your lifestyle.
Ready to refine your freelance offers? Get in touch to book a session or connect with me on Instagram to chat more about how this could look for you.
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Email: hello@emmacossey.com
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