Dumping the Freelancer “Shoulds”

by | Jan 31, 2025 | The Freelancer's Teabreak Podcast

Are you bogged down by the belief that you should do certain things as a freelancer? Let’s bust those myths! From ignoring 90-day payment terms to not working for exposure, this episode is all about liberating your freelance life.

Listen to the podcast episode below, watch it on Youtube, or scroll down for the summary!


Dumping the Freelancer ‘Shoulds’

Are you bogged down by the belief that you should do certain things as a freelancer? Let’s bust those myths! From ignoring 90-day payment terms to not working for exposure, this episode is all about liberating your freelance life.

Prefer to read it? Here are the main points!

Welcome back to another edition of The Freelancer’s Tea Break, where I spill the tea on all things freelance while you sip yours! This week, we’re tackling the dreaded “shoulds”—all those outdated, unnecessary, or downright ridiculous expectations that freelancers feel pressured to follow. But guess what? You don’t have to! Let’s bust some myths and set you free in 2025.


Freelance “Shoulds” You Can Drop Immediately

1. I Should Accept Their Payment Terms

Nope. If a client expects you to wait 90 days to get paid, that’s their problem, not yours. Most businesses pay employees within 30 days—why should freelancers be any different? Push for fairer terms, and check out the Small Business Commissioner’s guidelines for support.

2. I Should Offer Discounts

Just because a potential client asks for a discount doesn’t mean you have to give one. Instead of lowering your rates, adjust the scope of work to fit their budget. Value your time, skills, and experience—you don’t need to justify your prices.

3. I Should Work for Exposure

Unless exposure pays your bills (spoiler: it doesn’t), working for free isn’t a necessity. The only exception? Mutually beneficial collaborations where everyone involved gains something tangible, like portfolio pieces.

4. I Should Say Yes to “Quick” Tasks

“Can you just…” is a slippery slope. A five-minute favour is rarely just five minutes. Protect your time by setting clear boundaries—either charge for it or let them know what priority it will replace.

5. I Should Be on Every Social Media Platform

Unless your ideal clients are actually on every platform, you don’t need to be. Focus your energy where it makes the most impact and where engagement feels natural for you.

6. I Should Love Networking

Networking is great, but it’s not the only way to grow your business. If you thrive in social settings, go for it. If you’d rather poke your own eye out with a blunt pencil, there are other ways to build relationships—online, through referrals, or by letting your work speak for itself.

7. I Should Reply to Emails Immediately

Urgency is a client’s problem, not yours. Set expectations around response times and stick to them. You are not a 24/7 customer service bot.

8. I Should Use WhatsApp for Business

Mixing business and personal messaging can be a nightmare. If WhatsApp isn’t for you, set up an alternative like Slack or email. Your boundaries matter.

9. I Should Say Yes to Everything

Freelancing doesn’t mean being on call 24/7. It’s okay to tell clients you’re booked and offer them a start date in a few weeks. A waiting list can even make you look more in demand!

10. I Should Use AI

AI can be a helpful tool, but it’s not compulsory. If it fits into your workflow, great. If not, don’t force it. The key is understanding how it impacts your industry so you can make informed choices.


Time to Ditch the “Shoulds”!

What unnecessary “shoulds” have you been holding onto? Are there any that you’re finally ready to let go of in 2025? Let me know—I’d love to hear about your freelance rebellions!

Until next time, have a brilliant freelance week!

Follow me on Instagram

Email: hello@emmacossey.com

Come join us in the free Freelance Lifestylers Facebook group

Want more support? Check out the Freelance Lifestyle School courses and membership.

Brand new podcast


All about Emma Cossey

I’m a long-term freelancer, mum and all round digital geek, and I’m happy to welcome you to The Freelance Lifestyle. I launched this blog in 2011, to provide freelancers with down-to-earth support, and practical advice. I wanted it to be a kind, supportive place to get tips and advice on living a great freelance life. I’ve been a pro blogger, a social media consultant, a copywriter, a teacher… but my passion is helping people just like you take the next step. So whether you want to pick up tips from the blog, listen in to the podcast, come join the Facebook group or get some more focused 1-2-1 support with my coaching, there’s something here for you.

You can find out more about Everything I do here

freelance freedom

Summer Break: What Do You Want to Hear Next?

I’m taking a short summer break from the podcast while I rethink what’s next. Here’s why I’m pressing pause and how you can help shape future episodes.

freelance freedom

My iPhone Podcast Recording Hack

Discover a simple iPhone podcasting hack that improves audio quality and creates transcripts using the built-in Voice Memos app on iPhone 16 and later.

freelance freedom

Underpromise, Overdeliver: My Secret to Business Success

Discover why underpromising and overdelivering is one of the best habits freelancers can adopt for happier clients, less stress and stronger relationships.

freelance freedom

How Much Should You Charge As A Freelancer?

Wondering how much to charge as a freelancer? Explore trusted resources for researching freelance rates, comparing prices and setting sustainable fees.

freelance freedom

Freelance Realities: Not Just the Glossy Highlights

Freelancing isn’t always easy. Discover why quieter months are normal, how to build a more resilient business, and why you’re not alone if work feels harder right now.

freelance freedom

Discovery Call Scams: What Freelancers Need to Watch Out For

Discovery call scams are becoming more common. Discover the warning signs, simple checks to make, and how freelancers can protect themselves.

freelance freedom

Tax-Free Childcare & Summer Holiday Survival Tips for Freelancers

Tax-free childcare can make a real difference for self-employed parents. Discover practical tips for managing childcare, holiday clubs and summer work schedules.

freelance freedom

How to Respond to Free Work Requests (Without Feeling Awkward)

Learn how to respond to free work requests without feeling awkward. Discover when to say no, when unpaid work might be worthwhile, and how to protect your time and value as a freelancer.

freelance freedom

Tiny Ways to Outsource (Without Feeling Overwhelmed)

Learn how to start outsourcing in your business without feeling overwhelmed. Discover small, practical tasks you can delegate, from email and social media to bookkeeping and scheduling, to save time, reduce stress, and build consistency.

freelance freedom

3 Ways I’m Finding New Clients in May 2026

Looking for new freelance clients? Discover 3 simple ways I’m finding more clients this May using AI SEO, Google Business updates, and LinkedIn.

Want to know more about how I can help?

See everything I offer and sign up to my newsletter for more advice and recommendations on running your freelance business!

Show me more!