Do you have a range of freelance services for different budgets? In this week’s podcast episode I talk through the different levels of services you can offer:
Prefer to read? Read on!
Do you have different services for different budgets?
What do you do when a potential client comes to you, but can’t afford your main services? Discount?
No! As a freelancer, it’s useful to offer a wide range of services at different price points, so you can help a client without compromising your prices.
For me, I see these levels as follows:
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- Free content – social media posts, newsletters, podcasts, blogs, videos, free webinars, email freebies. This is the stuff you can refer people to if they can’t afford anything right now.
- Low price/tasters – To give people an idea of your expertise, you can offer things like templates, checklists and short trainings.
- Do It Yourself – The services where you offer the knowledge but they have to implement it. So courses and group memberships. Books can fall into the cheaper end of this too. It’s a good 1-to-many model.
- Do It With You – An increasingly popular option is to combine the best of DIY, with accountability and support. So instead of buying a course and not using it, you might have a course that includes a live round, or coaching.
- Do It For You – This is the one if the client can afford your full services. You can only offer so many of these slots.
Here are a few examples of how that could work.
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- Example 1: Social Media Manager
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- Example 2: Copywriter
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- Example 3: Photographer
Do you have a tier list of your freelance services? If you don’t and you’re not sure where to start, drop me a message – I do power hours specifically for this!
Want to know how you can make this work for you? Book a power hour!