This week, it’s all about the money. The benjamins. The moolah. The dough. Y’know, the stuff that helps us pay our bills (and pay for shoes).
I got myself into a bit of a tizz recently, as I was doing a lot of work, but the payoff didn’t really equal it. After a chat with the wise and wonderful JJ from This Little Lady Went To London, I had a look at what I was charging for my work. While my daily rate is about right, my packages were quite a bit cheaper than the competition. So, I’ve raised them! It’s a bit of a scary thing to do, but hopefully my current prices now reflect the time and skill I put into my work.
So! My challenge this week for you is to do the same. Are you charging the same prices you were when you first started? It’s very common for newbies to charge very little or nothing at all at the start before they gain some confidence. Or perhaps you’re concerned that charging higher rates will cut your customer base. That’s true, but wouldn’t you rather provide a high quality service at justifiable prices?
Here are a few things to do to decide on your prices (and don’t be afraid to reassess your prices every six months!)
- Have a watch of this Marie Forleo video for a guide on how to set your prices:
- Next, check out the London Freelance Fees Guide, which covers lots of freelancing roles and the average price for them.
- There’s also a great guide on Creative Pool that I’ve mentioned before that has some handy up-to-date prices.
- There are also some methods for working out your prices in this Lifehacker piece.
- Lucky Bitch (affil) has a great set of free tips on how to charge premium prices
- Get researching. Have a look on the websites of those who offer similar services. Many, like mine, list their prices. How do they compare?
- Finally, ask your friends and family – ideally those in the industry. I’m fortunate to be surrounded by people who will give me an honest opinion.