The Freelance Lifestyle Blog

Your hub of practical tips and advice to live your best freelance life, from bite-sized promotion tasks, to working from home wisdom!

The Freelance Lifestyle Blog

Your hub of practical tips and advice to live your best freelance life, from bite-sized promotion tasks, to working from home wisdom!

Returning to freelancing after a break: What I learnt

Returning to freelancing after a break: What I learnt

I’m about to start freelancing for the second time in my working life. The first time was after redundancy, when I did a series of contracts before taking the plunge and working from home as a freelancer for a couple of years. This time round it was an active choice after returning from maternity leave. What did I learn from the first time round?

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Pitch Tips

Organise a ‘drop-in’ session in a coffee shop, where people can get 10-15 minute consultations, in exchange for the price of a coffee.
Find a Twitter chat for your area or industry and get involved!
Jump on Instagram Stories and record an introduction story to add to your Highlights.
Share a testimonial on your social media channels.
Ask for testimonials from clients, either with an e-mail template or through LinkedIn.
Update your Google My Business listing, and download the My Business app to update it regularly.
Ask your clients to review your business on Google My Business.
Share a ‘thought-leadership’ post on LinkedIn. More eyes on your content, more eyes on your profile!
Make a note of all the promotion days in the Facebook groups you’re in, and create an eye-catching graphic or photo for them.
Offer to add clients to a monthly newsletter where you update on news relevant to them (and the services you have that can help them with it!).
Offer clients and past clients a referral bonus. This could be a £10 Amazon card, a complimentary hour of your services or a small % off their next invoice.
Pitch yourself to podcasts as a guest.
Write a list of 10 companies you’d love to work with, and follow them on social media. Interact! Build a relationship. Then pitch.
Follow the #journorequest on Twitter for PR opportunities.

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